The Invisible Customer
A practical guide on how to develop and implement a national sales strategy by Cobus van Graan and Dr. Chris Crozier
"This book has the potential of underpinning a step-change in your sales efforts this year and therefore comes highly recommended." - Gordon Institute of Business Science (GIBS)
"Sales managers need to be smarter now that the party is over and going after your profitable business is more important than it has ever been. This is a must read... - Ian Mann, Sunday Times
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